UGC Rate Calculator

Most creators undercharge because they price the video and give away the usage rights for free — but the rights are where the money is. Set your base, say how the brand will actually use the content, and get a fair number in seconds. How we built this →

Creation

Base fee per video — making the content + limited organic use Number of videos

Usage rights — % of creation cost

Paid-ad usage — months they run it as an ad on their account Whitelisting / Spark Ads — months running ads from your handle Extra organic months — beyond the 3 included Extra platforms — beyond the 2 included Full all-platform use — months of unlimited use everywhere

Rights & extras

Exclusivity — can't work with competing brands Revision rounds — 2 included; extra rounds are +25% each One-off add-ons

Perpetual usage rights (keep it forever) Raw / unedited footage Rush delivery

Suggested rate

$200

Build & send this as a real quote →

Free on PocketPitch — turn this into a branded quote, track the deal, and invoice when you land it.

Why usage rights drive the price

Creating a 30-second video is the easy part. What a brand pays for is the right to use it — and "we'll run it as an ad for 6 months, across every platform, forever, and you can't work with our competitors" is a completely different deal than "post once on your own page." Each of those is a line item, priced as a percentage of your creation cost — that's how you stop leaving money on the table. See how we landed on these numbers →

This is a starting point, not a guarantee — rates vary by niche, region, and experience, and the UGC market moves fast. Use it to anchor your number, then adjust to your work.

PocketPitch · How rates work · Privacy · Terms